The news is in and Disney’s hugely popular animated feature, Frozen, has become the highest grossing animated film of all time. In case you’re unfamiliar, I’ll wait a moment while you ask any random school age child to bring you up to speed. Disney reached the milestone this weekend after Frozen opened in its final market, Japan, bringing its total to $1.072 billion. In total Frozen earned $398.4 million domestically and $674 million internationally. Quite an accomplishment especially considering it was released in the U.S. just a little over four months ago.
Since then, it has taken the world by storm (ICE storm, if you will). It is the first billion-dollar film from Disney Animation Studios and won two Academy Awards, one for best-animated film and the other for original song. Now we’re the first to admit that Disney films have not always led the way in terms of girl empowerment. Which is why the success of Frozen is all that more groundbreaking. Brave certainly showed Disney that female centered movies that were not "girl meets prince - girls falls in love with prince - prince saves the girl" themed, can not only work but be successful...hugely successful. Frozen obviously took that message further by showing not only can they work and be successful they can break box office records.
4 Reasons Why Frozen Matters
Now a lot of these things could have also been said about Brave as well, but as successful as Brave was, it didn’t reach the level of success that Frozen has, which is where the true difference is. When a movie like Frozen sees such huge success it changes the game for everyone making movies, music, social media and TV for children. It means that when Disney and others movie companies go to work on their next big holiday or summer blockbuster they will remember to make movies that cater to the need for true storytelling, empowered female characters, and gender equality the audience will come. Again and again.
And yes, one movie does not erase an entire history of movies lacking gender equality and good female representation in movies, and yes, the conversation on racial equality in children's movies has begun. So, is Frozen changing the world? No. But for those of us looking for better standards and messages for our SheHeroes and Heroes in movies, it’s certainly a start, certainly something worth celebrating and it quite certainly matters.