By Rebecca Hains; cross-posted with permission
Yesterday, I spoke with CBC Radio about the Brave Girls Alliance’s #TruthInAds campaign, explaining why we’re asking advertisers to stop deceptively Photoshopping people’s bodies. The body alterations that are now routine in ads are contributing to a public health crisis—one disproportionately affecting children, teen girls, and women.
I also shared some advice from my book, The Princess Problem, for parents who are concerned about the body images their children are exposed to.
(Note: the interview begins at the 4:55 mark and may take a few seconds to load.)
The good news, is that one retailer, ModCloth, has agreed to take the #TruthInAds pledge, receiving widespread praise from media outlets such as Time and Today—setting a precedent we hope other advertisers like Dove will follow.
But because not all advertisers are willing to discontinue this practice, the Brave Girls Alliance also wants the FTC to develop a regulatory framework prohibiting advertisers from materially altering people’s bodies. We’ve made this request via the bi-partisan Truth in Advertising Act (TIAA), which we introduced in the U.S. Congress in 2014. Here are some examples of what we mean by “material alterations”:
* * *
Rebecca Hains is a media studies professor at Salem State University. Her book, The Princess Problem: Guiding Our Girls Through the Princess-Obsessed Years, is now available from Amazon and other retailers.